About Us

Helloooo and welcome to Sour Wear – our little baby.

We’re Kyle and Carissa, two fashion-loving, 90s-obsessed souls who decided to turn our passion into something real. It all started like most good ideas – mid-shower – when Kyle looked over and said, “Why don’t we just start our own brand?”

Without a second thought, it was a hell yes, and the ideas started flowing. We’ve always worn our love for 90s pop culture on our sleeves (literally), so it only made sense that our brand would be born from that same vibe – bold, unapologetic, and full of throwback feels.

So here it is – Sour Wear – a brand for the misfits, the style rebels, and the ones who know that sometimes the best things in life come with a bit of edge.

Thanks for being here. Stay bold. Stay sour. 🍋

Our mission

Our mission is to empower individuals to express their authentic selves through fashion that blends 90s nostalgia with a rebellious edge. We create clothing for those who embrace individuality and authenticity, challenging convention and celebrating the raw, the edgy, and the real.

Our brand is inspired by the unapologetic spirit and bold aesthetics of 90s pop culture. Whether you're channeling grunge or reviving retro vibes, Sour Wear lets you stand out in style.

We aim to reach like-minded individuals, encouraging them to do their thing, go their own way, and live a free life based on their own rules and values. 

Our brand celebrates those moments and reminds everyone that it's okay to feel sour from time to time.

No filters, no fakes – just real style for real people. Stay bold. Stay sour.

What does Sour Wear Mean?
- Individuality
- Rule breaking
- Being Free
- Creating Boldness
- Standing out